รูปภาพสินค้า รหัส9780324271119
9780324271119
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ผู้เขียนSteven J. Skinner, Michael P.Demler

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รหัสสินค้า: 9780324271119
จำนวน: 117 หน้า
ขนาดรูปเล่ม: 205 x 255 x 14 มม.
น้ำหนัก: 675 กรัม
เนื้อในพิมพ์: 2 สี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษปอนด์ 
หน่วย: เล่ม 
สำนักพิมพ์: Thomson South-Western 
:: เนื้อหาโดยสังเขป
Establishing the building blocks of learning, the South-Western Foundations Series in Management is a collection of key fundamental textbooks designed by use at both the undergraduate and MBA course level. These texts provide the foundation of subject matter necessary to challenge the learner to build upon and explore proven concepts and new ideas. This streamlined approach allows the instructor the flexibility to teach the most essential concepts, while combining the text with either their own materials or incorporating andy of South-Western's many resources. These texts can be adopted with South-Western's eCousepacks, http://ecoursepacks.swlearning.com, which provide access to journal articles and cases from such respected sources as lvey, NACRA, and Darden as well as South-Western's own proprietary cases and exercises.

A Primer for Management is a concise introduction to the functions of management. Its brief and streamlined format puts instructors back in the driver's seat, letting them choose how best to enrich their curriculums, either by blending in their own material or by selecting among the many supplemental offerings for South-Western/Thomson. Whether used in an introductory course or as an MBA refresher, A Primer for Management presents the essential concepts of management in clear and compact prose.
:: สารบัญ
Part 1 Managing and the Environment
Part 2 Planning
Part 3 Organizing
Part 4 Leading
Part 5 Controlling
Appendix A History of Management, A1
Appendix B Managing Production and Operations, B1