For business executives, complexity and uncertainty often characterizes the competitive landscape and strategic choices surrounding technology and innovation. In this fascinating and enjoyable new read, e-business expert Dave Rochlin dispels many of the myths, and outlines the primary factors which determine why some firms thrive while others flop in adopting or introducing new technology. Drawing from his exhaustive research as well as his personal experiences as consultant, executive, and educator, Rochlin delivers practical advice to give readers a thorough understanding of the complex high-tech environment. He also provides numerous examples from other prominent experts in the field, enabling readers to learn from the mistakes and successes of those who have blazed the high-tech trail before them. Offering a holistic view of innovation, technology, and competitive strategy, this unique book blends contemporary and classical research theory, a historical perspective, and the current best practices from industry.
Chapter 1 Risk and Behavioral Patterns Among Startups and Incumbents
Chapter 2 Technology Value and Delivery Systems
Chapter 3 Market Definition and Disruption
Chapter 4 An Introduction to Technology Life Cycles and Their Drivers
Chapter 5 Innovators and Imitators
Chapter 6 Technology Enablers and Horizontal Supply
Chapter 7 Incumbent Adoption and Influence
Chapter 8 Paths to Competitive Success
Chapter 9 Technology and Traditional Sources of Competitive Advantage
Chapter 10 Technology-Specific Sources of Competitive Advantage
"Rochlin's ambitious book will reset how businesses approach strategy development. This is a forward-looking and accessible guide to help executives understand and tackle one of their most vexing challenges: how to thrive in an era of ever-changing technologies. Whether you are a business executive, investor, or entrepreneur, you should read this book."
--Michael W. McLaughlin,
Principal Deloitte Consulting LLP, and Coauthor of Guerrilla Marketing for Consultants--
"This is an excellent book on managing innovation and technology in today's dynamic changing market environment. The author explains theoretical concepts and business practices in an easy understandable manner. For instructors, this book would assist you in explaning advanced theories and the latest business practices of innovation and technology management. It's an excellent book that every manager, not just in high-tech industries, should read."
--Chung-Shing Lee, Pacific Lutheran University--