รูปภาพสินค้า รหัส9780324227208
9780324227208
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ผู้เขียนJohn B. Cullen, K. Praveen Parboteeah

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ราคาปก 780.00 บาท
ราคาสุทธิ 780.00 บาท
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รายละเอียดหนังสือ
รหัสสินค้า: 9780324227208
จำนวน: 698 หน้า
ขนาดรูปเล่ม: 201 x 253 x 25 มม.
น้ำหนัก: 1340 กรัม
เนื้อในพิมพ์: 2 สี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: Thomson Asia 
:: เนื้อหาโดยสังเขป
The globalization of markets and companies, the global impact of wars, terrorism, and even disease, define the nature of today's business. Developing and making strategic choices are the mainstays of successful decision making in this increasingly complex global environment. To help readers develop the essential skills needed to formulate and implement successful strategic moves in the competitive global environment, Multinational Management: A Strategic Approach, 3e provides a thorough review and analysis of the latest research on international management.

In addition, we bring a distinctive method to the teaching and learning of international management by using a strategic perspective as a unifying theme to explore the global economy and the impact of managerial decisions. This text is the first international management text that uses this critical emphasis on strategic decision making as the cornerstone of its approach.
:: สารบัญ
Part 1 Foundations of Muinational Manafement
Part 2 Strategy Content and Formulation for Multinational Companies
Part 3 Management Processes in Strategy implementation: Design Choices for Multinational Companies
Part 4 Strategy Implementation for Multinational Companies: Human Resource Management
Part 5 Strategy Implementation for M ultinational Companies: Interaction Processes
Part 6 The Ethical Context of Multinational Management