Our goal in wiring this book was to establish a new standard in the presentation of current and up-to-date concepts in strategic management. We believe that this goal has been realized and is fully evident in this 6th edition of our market-leading book. Written in a lively and user-friendly manner, this text presents a rich and comprehensive examination of strategic management concepts and tools. Following are some of the most important features of our book and this edition.
Part 1 Strategic Management Inputs
Part 2 Strategic Actions: Strategy Formulation
Part 3 Strategic Actions: Strategy Implementation
Part 4 Cases