Marketing: Creating and Keeping Customers in an e-commerce World, 7e by Zikmund and d'Amico sets the bar for the next generation of marketing education.
Every chapter logically integrates the principles of e-commerce with the direct, engaging writing style that has been the hallmark of previous editions.
Abundant, fresh examples illustrate the powerful impact of e-commerce on the marketing strategies of prominent, well-known companies.
Distinctive and popular themes of Marketing, 7e-competitive marketing strategies, relationship marketing, and global marketing-prepare students for the competitive marketing environment.
Part 1 Introduction
Part 2 Analysis of Market and Buyer Behavior
Part 3 Product Strategy for Global Competion
Part 4 Distribution Strategy
Part 5 Integrated Marketing Communications
Part 6 Pricing Strategy