รูปภาพสินค้า รหัส9780324015416
9780324015416
-
ผู้เขียนMark Garrison, Steven H. Gale

ส่วนลด 0 %
ราคาปก 780.00 บาท
ราคาสุทธิ 780.00 บาท
Bookmark and Share
รายละเอียดหนังสือ
รหัสสินค้า: 9780324015416
จำนวน: 388 หน้า
ขนาดรูปเล่ม: 218 x 276 x 14 มม.
น้ำหนัก: 855 กรัม
เนื้อในพิมพ์: 2 สี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: -ไม่ระบุ 
:: เนื้อหาโดยสังเขป
Organized according to types of business writing such as memos, e-mail, press releases, and reports, Strategies for Managerial Writing delivers key concepts in a straightforward and concise manner. The written exercises in the text-workbook allow the user to strengthen writing skills through "In-Box" real-life exercise scenarios that require creating written communications in rewponse to case information. This valuable feature is uniquely appropriate for the topics in Strategies for Managerial Writing and facilitates writing success.

- The "In-Box" - This Assessment Center Model has become increasingly common in both managerial and staff assessments. It includes many different types of written communication and allows the user to skillfully combine multiple forms of communication into one cohesive message. The "In-Box" is an exciting and comprehensive pedagogical tool providing countless opportunities for demonstrating and improving writing skills.
- THE UNIQUE TEXT-WORKBOOK COMBINATION allows the user to focus on developing strong managerial writing skills and creating highly effective written communications.
- KEY CONCEPT statements at the beginning of each section highlight the relevance of the chapter section. Some chapter sections focus on a single form like the memo; others offer a strategy or process that includes several related products.
:: สารบัญ
1. Strategies for Effective Managerial Writing
2. Organizing Your Writing Stategy

Part 1 Classic and Contemporary Forms
3. Composing Memos and Letters
4. Preparing the Analytical Reports
5. Assessment and Recommendation Reports
6. Formating the Proposal
7. Writing to Guide People

Part 2 Essential Tools for Managerial Writing
8. Optimizing the Electronically Integrated Workplace
9. Mastering Presentation Tools for Corparate Communications
10. Using Graphic Images Effectively
,etc.