What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique. And (3) you get the inside story of how that shot was taken, including which equipment he used, along with the challenges that type of project brings, and how to set up a shot like that of your own.
This book also gives you something more. It inspires, but perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible.
Chapter 1 Shoot what you love
Chapter 2 Keep your eye in the camera
Chapter 3 The logic of light
Chapter 4 There's alway something to bounce light off of
Joe's lighting tips
Joe's camera bag
Joe's grip ang lighting gear
The barroom
Glossary
Index
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic, breaks new ground by doing something no photography book has ever done like : blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.