รูปภาพสินค้า รหัส9780273789970
9780273789970
This Global Edition has been edited to include enhancements making it more relevant ot students outside the United States.
ผู้เขียนJane P. Laudon, Kenneth C. Laudon

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รหัสสินค้า: 9780273789970
จำนวน: 644 หน้า
ขนาดรูปเล่ม: 216 x 276 x 21 มม.
น้ำหนัก: 1225 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: Pearson Education Limited 
พิมพ์ครั้งล่าสุด:ครั้งที่ 13 เดือน -- ปี 2014
:: เนื้อหาโดยสังเขป
For undergraduate and graduate Management Information Systems courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Laudon and Laudon continue to define the MIS course with their latest comprehensive text. Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner.
:: สารบัญ
Part 1 Organizations, Management, and the Networked Enterprise
Chapter 1 Information Systems in Global Business Today
Chapter 2 Global E-business and Collaboration
Chapter 3 Information Systems, Organizations, and Strategy
Chapter 4 Ethical and Social Issues in Information Systems

Part 2 Information Technology Infrastructure
Chapter 5 IT Infrastructure and Emerging Technologies
Chapter 6 Foundations of Business Intelligence : Databases and Information Management
Chapter 7 Telecommunications, the Internet, and Wireless Technology
Chapter 8 Securing Information Systems

Part 3 Key System Applications for the Digital Age
Chapter 9 Achieving Operational Excellence and Customer Intimacy : Enterprise Applications
Chapter 10 E-Commerce : Digital Markets, Digital Goods
Chapter 11 Managing Knowledge
Chapter 12 Enhancing Decision Making

Part 4 Building and Managing Systems
Chapter 13 Building Information Systems
Chapter 14 Managing Projects
Chapter 15 Managing Global Systems