รูปภาพสินค้า รหัส9780273768890
9780273768890
-
ผู้เขียนJohn V. Thill, Courtland L. Bovee

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ราคาปก 1,125.00 บาท
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รหัสสินค้า: 9780273768890
จำนวน: 672 หน้า
ขนาดรูปเล่ม: 216 x 274 x 21 มม.
น้ำหนัก: 1255 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: Pearson Education Limited 
พิมพ์ครั้งล่าสุด:ครั้งที่ 10 เดือน -- ปี 2013
:: เนื้อหาโดยสังเขป
Were you looking for the book with access to MyBCommLab? Buy Excellence in Business Communication: International Edition with MyBCommLab access card (ISBN 9780273768937) and save 40%. For undergraduate business communication courses. Learn Business Communication Skills by Example. Students need to have excellent, effective, and practical business communication skills in order to succeed in today's business world. Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example.

The tenth edition is a more efficient, rigorously revised textbook that maintains solid coverage of fundamentals while focusing on today's social media revolution and the impact it will have on students' future careers. Need extra support? This title can be supported by MyBCommLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course.

This product is the book alone, and does NOT come with access to MyBCommLab. You can benefit from MyBCommLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyBCommLab: Excellence in Business Communication: International Edition with MyBCommLab access card (ISBN 9780273768937).
:: สารบัญ
Part 1 Understanding the Foundations of Business Communication
- Achieving Success Through Effective Business Communication
- Mastering Team Skills and Interpersonal Communication
- Communicating in a World of Diversity

Part 2 Applying the Three-Step Writing Process
- Planning Business Messages
- Writing Business Messages
- completing Business Messages

Part 3 Crafting Brief Messages
- Crafting Messages for Electronic Media
- Writing Routine and Positive Messages
- Writing Negative Messages
- Writing Persuasive Messages

Part 4 Preparing Reports and Oral Presentations
- Planning Reports and Proposals
- Writing Reports and Proposals
- Completing Reports and Proposals
- Designing and Delivering Oral and Online Presentations

Part 5 Writing Employment Messages and Interviewing for Jobs
- Building Careers and Writing Resumes
- Applying and Interviewing for Employment