For undergraduate and graduate retail management courses. The text that helps students thrive in today's retailing industry. Without a predefined and well integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader friendly text, Retail Management: A Strategic Approach, provides a strategic, decision making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.
Part 1 An Overview of Strategic Retail Management
Part 2 Situation Analysis
Part 3 Targeting Customers and Gathering Information
Part 4 Choosing a Store Location
Part 5 Managing a Retail Business
Part 6 Merchandise Management and Pricing
Part 7 Communicating with the Customer
Part 8 Putting It All Together