Were you looking for the book with access to MyManagementLab? This product is the book alone, and does not come with access to MyManagementLab. Buy Strategic Management: Concepts and Cases Global Edition with MyManagementLab access card 14e (ISBN 9780273767589) if you need access to the MyLab as well, and save money on this brilliant resource. For undergraduate and graduate courses in strategy. A skills oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. In today's economy, gaining and sustaining a competitive advantage is harder than ever.
Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill developing exercises and cases. The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing students with up to date coverage in every chapter. Need extra support? This title can be supported by MyManagementLab, an online homework and tutorial system which can be used by students for self directed study or fully integrated into an instructor's course.
Part 1 Overview of Strategic Management
Chapter 1 The Nature of Strategic Management
Part 2 Strategy Formulation
Chapter 2 The Business Vision and Mission
Chapter 3 The External Assessment
Chapter 4 The Internal Assessment
Chapter 5 Strategies in Action
Chapter 6 Strategy Analysis and Choice
Part 3 Strategy Implementation
Chapter 7 Implementing Strategies: Management and Operations Issues
Chapter 8 Implementing Strategies: Marketing, finance/Accounting, R&D, and MIS Issues
Part 4 Strategy Evaluation
Chapter 9 Strategy Review, Evaluation, and Control
Part 5 Key Strategic-Management Topics
Chapter 10 Business Ethics/Social Responsibility/Environmental Sustainability
Chapter 11 Global/International Issues
Part 6 Strategic-Management Case Analysis
- How to Prepare and Present a Case Analysis