Description For undergraduate and graduate International Business courses. An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice. This edition features updated author written cases, including ten entirely new cases, and expanded coverage on emerging economies.
Part 1 Background for International Business
Part 2 Comparative Environmental Frameworks
Part 3 theories and Institutions: Trade and Investment
Part 4 World Financial Environment
Part 5 Global Strategy, Structure, and Implementation
Part 6 Managing International Operations