รูปภาพสินค้า รหัส9780273765424
9780273765424
-
ผู้เขียนKenneth C. Laudon, Jane P. Laudon

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ราคาปก 1,025.00 บาท
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รหัสสินค้า: 9780273765424
จำนวน: 504 หน้า
ขนาดรูปเล่ม: 216 x 276 x 17 มม.
น้ำหนัก: 930 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: Pearson Education Limited 
พิมพ์ครั้งล่าสุด:ครั้งที่ 10 เดือน -- ปี 2013
:: เนื้อหาโดยสังเขป
Were you looking for the book with access to MyMISLab? This product is the book alone, and does NOT come with access to MyMISLab. Buy Essentials of MIS: Global Edition with MyMISLab access card 10e (ISBN 9780273765974) if you need access to the MyLab as well, and save money on this brilliant resource. For undergraduate and graduate MIS courses. An in-depth look at how today's businesses use information technologies. Many businesses look for candidates who know how to use information systems, making a general understanding of information systems an asset to any business student.

Laudon and Laudon continue to define the MIS course for all business majors by emphasizing how business objectives shape the application of new information systems and technologies. Need extra support? This title can be supported by MyMISLab, an online homework and tutorial system which can be used by students for self directed study or fully integrated into an instructor's course.

This product is the book alone, and does NOT come with access to MyMISLab. You can benefit from MyMISLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyMISLab: Essentials of MIS: Global Edition with MyMISLab access card (ISBN 9780273765974). Alternatively, buy access online at www.mymislab.com. For educator access, contact your Pearson Account Manager.
:: สารบัญ
1. Information Systems in the Digital Age
- Business Information Systems in Your Career
- Global E-Business and Collaboration
- Achieving competitive Advantage with Information Systems

2. Information Technology Infrastructure
- IT Infrastructure: Hardware and Software
- Foundations of Business Intelligence: Databases and Information Management
- Telecommunications, the Internet, and Wireless Technology
- Securing Information Systems

3. Key System Applications for the Digital Age
- Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
- E-commerce: Digital Markets, Digital Goods
- Improving Decision Making and Managing Knowledge

4. Building and Managing Systems
- Building Information Systems and Managing Projects
- Ethical and Social Issues in Information Systems