For the undergraduate and graduate e-commerce course in any business discipline. The market leading text for E-commerce. This comprehensive, market leading text emphasizes the three major driving forces behind E-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field. The seventh edition including all of the data, figures, and tables in the book has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
1. Introduction To E-Commerce
2. E-Commerce Infrastructure: The Internet and The Web
3. Building E-Commerce Web Sites
4. E-Commerce Security and Payment
5. Business Models for E-Commerce
6. E-Commerce Marketing
7. E-Commerce Advertising
8. Ethics, Law, and E-Commerce
9. Online Media
10. Social Networks and Communities
11. E-Commerce Retailing and Services
12. B2B E-Commerce