รูปภาพสินค้า รหัส9780273732952
9780273732952
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ผู้เขียนRoger Price, Marie-Joelle Browaeys

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ราคาปก 1,095.00 บาท
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รายละเอียดหนังสือ
รหัสสินค้า: 9780273732952
จำนวน: 432 หน้า
ขนาดรูปเล่ม: 189 x 245 x 22 มม.
น้ำหนัก: 850 กรัม
เนื้อในพิมพ์: 2 สี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษปอนด์ 
หน่วย: เล่ม 
สำนักพิมพ์: Financial Times - Prentice Hall 
พิมพ์ครั้งล่าสุด:ครั้งที่ 2 เดือน -- ปี 2011
:: เนื้อหาโดยสังเขป
Managing effectively across national and cultural boundaries is critical to the success of today's organizations, given the global environment of business and increasing diversity of workforces. A keen awareness and a high degree of cross-cultural competence in management are therefore key to the career success of both present and aspiring managers/professionals.

Understanding Cross-Cultural Management explores the key themes and issues in one of the most challenging and fascinating areas of organizational life, and enables you to sharpen your insights and practical skills. It offers a selective but broad view of classic and contemporary thinking on cultural management and encourages you to apply theories and ideas to practice and to relate them to your own experience, through various examples and cases from the business world, and a range of practical activities.
:: สารบัญ
Part 1 Culture and Management
- Determinants of culture
- Dimensions of culture in business
- Business cultures in the Western world
- Business cultures in Asia, Africa and Middle East
, etc.

Part 2 Culture and Organizations
- Culture and corporate structures
- Culture and leadership
- Culture and corporate strategy
- Cultural change in organizations
, etc.

Part 3 Culture and Communication
- Business communication across cultures
- Barriers to intercultural communication
- Negotiating internationally
- Working with international teams
, etc.