รูปภาพสินค้า รหัส9780273730224
9780273730224
-
ผู้เขียนRemko van Hoek, Alan Harrison

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ราคาปก 800.00 บาท
ราคาสุทธิ 800.00 บาท
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รายละเอียดหนังสือ
รหัสสินค้า: 9780273730224
จำนวน: 384 หน้า
ขนาดรูปเล่ม: 189 x 244 x 20 มม.
น้ำหนัก: 745 กรัม
เนื้อในพิมพ์: 2 สี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษปอนด์ 
หน่วย: เล่ม 
สำนักพิมพ์: Financial Times - Prentice Hall 
พิมพ์ครั้งล่าสุด:ครั้งที่ 4 เดือน -- ปี 2011
:: เนื้อหาโดยสังเขป
Logistics Management and Strategy is an excellent text that disseminates knowledge and understanding of logistics in an easy to read way. While explaining with great clarity the theoretical concepts, it remains very pragmatic and close to business life through the use of concrete examples and well chosen case studies. It manages to examine logistics knowledge and understanding in depth while at the same time remaining not only very accessible but really pleasant to read.

Finally, its international perspective reflects the nature of logistics today. This text is intended for MSc students on logistics courses, and as an accompanying text for open learning courses such as the global MSc degrees and virtual universities. It will also be attractive as a management textbook and as recommended reading on MBA options in logistics and supply chain management.
:: สารบัญ
Part 1 Competing through logistics
1. Logistics and the supply chain
2. Putting the end-customer first
3. Value and logistics costs

Part 2 Leveraging logistics operations
4. Managing logistics internationally
5. Managing the lead-time frontier
6. Supply chain planning and control
7. Just-in-time and the agile supply chain

Part 3 Working together
8. Integrating the supply chain
9. Sourcing and supply management

Part 4 Changing the future
10. Logistics future challenges and opportunities