The second edition of E-Business and E-Commerce Management builds on the excellent coverage and balanced approach of the first edition. Drawing on perspectives and models from disciplines as diverse as information systems, strategy, marking, operations and human resource management, this new edition also features increased coverage of legal and regulatory issues, not-for-profit organisations and a wider range of intermational case studies.
A comprehensive assessment of the management issues faced in implementing e-business solutions, this book is suitable for students or practitioners of e-business, e-commerce or e-marketing at any level. Each chapter contains management issues, activities and answers, case studies, questions for debate, self-assessment exercises, discussion, essay and exam questions, further reading, web links and more.
Part 1 Introduction
Chapter 1 Introduction to e-business and e-commerce
Chapter 2 E-commerce fundameentals
Chapter 3 E-business infrastructure
Chapter 4 E-environment
Part 2 Strategy and Applications
Chapter 5 E-business strategy
Chapter 6 Supply chain management
Chapter 7 E-Procurement
Chapter 8 E-marketing
Chapter 9 Customer relationship management
Part 3 Implentation
Chapter 10 Change management
Chapter 11 Anlaysis and design
Chapter 12 Implementation and maintaince