A practical approach to strategy that demands logical thinking, rather than high level mathematics, in order to put theory into practice. It offers coherent guidance to combat potentially diverse and complex strategic decisions.
Practical Strategy offers a coherent guide to many of the complex and diverse strategic decisions that many managers face today. The books practical outlook offers a unique approach to a broad range of strategic situations, in which it explores each one through practical questioning and techniques. This text demonstrates how strategic decisions are met on logic, rather than high level mathematics, by using real life examples and case studies to engage the student.
- The keys to the practical strategy toolbox
- Unravelling complexity
- Thinking about futures
- Identifying strategic actions
- Finding viable organisations
- Evaluating strategic moves
- Obstacles, remedies, plans and decisions
- Sorting out the practical strategy toolbox
- Broadening the practical strategy toolkit
- Stimulating innovation : possibilities, relevance and impacts
etc.
Coyle has produced an important contribution to the task of strategic thinking. This text is an excellent blend of analytical techniques and worked examples, grounded in a diversity of worlds, from business to public and military services. It is accessible on a number of levels, and so offers something valuable for most business schools.
-- Lez Rayman-Bacchus, Senior Lecturer in Strategy and e-business, London Metropolitan University --
This is an impressive work, based on its author's rich experience. The book provides an organised methodology for strategic problem solving with examples and guidance. Its coverage of a broad range of decisionmaking contexts makes it suitable as a main text for modules on strategic decision suppot for MSc degrees in Decision Sciences or Operational Research as well as being a complement to core strategy sourses on the MBA. It is a first-class text, which I am happy to endorse.
-- Alan David, Senior Lecturer in Strategic Management, Westminster Business School, University of Westminster --