This fourth edition fo our book is the culmination of twelve years of diligent work by many people. This preface will provide you with an overview of the content of this newest edition, and it also will give us the opportunity to recognize the many contributors who have aided us in its development.
Cases in Strategic Management, 4th edition, is a book designed to introduce you to the critical business skills of planning and managing strategic activities. The business case studies and industry notes developed and chosen for this book offer you wide exposure to a systematically selected cross section of strategic management situations. The cases and industry notes represent pertinent, relevant, factual, and we hope, interesting and challenging opportunities to develop and test your skills as strategic managers. The rich diversity among these exciting cases and industry notes is described in greater detail later in this preface.
Guide to Strategic Management Case Analysis
Section A Company Cases
- NTN Communications, Inc.-Interactive Television: The Future is Now
- Liz Claiborne, 1993: Troubled Times for the Woman's Retail Giant
- Perdue Farms, Inc.-1994
- Friends Provident: Reengineering Customer Services
- Mobil Chemical and the VPP
,etc.
Section B Industry Case Sets
- Note on the Hazardous Waste Management Industry
- Chemical Waste Management
- ICF Kaiser International, Inc.
- Note on the Oil and Gas Exploration and Production Industry
- Atlantic Richfield Corportion
,etc.
Section C Individual Industry Notes
- Note on the Airline Industry
- Note on the Personal Computer Industry
- Note on the Biopharmaceutical Industry
- Note on the Life Insurance Industry
- Note on the Motion Picture Industry