รูปภาพสินค้า รหัส9780205786848
9780205786848
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ผู้เขียนSarah Trenholm

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ราคาปก 895.00 บาท
ราคาสุทธิ 895.00 บาท
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รายละเอียดหนังสือ
รหัสสินค้า: 9780205786848
จำนวน: 432 หน้า
ขนาดรูปเล่ม: 190 x 230 x 15 มม.
น้ำหนัก: 655 กรัม
เนื้อในพิมพ์: คละสี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: Pearson Education, Inc. 
พิมพ์ครั้งล่าสุด:ครั้งที่ 6 เดือน -- ปี 2011
:: เนื้อหาโดยสังเขป
Praised for its "teachability," Thinking Through Communication provides an excellent, balanced introduction to basic theories and principles of communication, making sense of a complex field through a variety of approaches. In an organized and coherent manner, Thinking Through Communication covers a full range of topics from the history of communication study to the methods used by current communication scholars to understand human interaction.

The book explores face to face communication in a variety of traditional contexts: interpersonal, group, organizational, public, intercultural, computer mediated communication and the mass media Written in a clear, lively style, Trenholm's overall approach including her use of examples and interesting illustrations helps develop a better understanding of communication as a field of study and an appreciation for ways in which communication impacts our daily lives.
:: สารบัญ
Part 1 The Communication Tradition
Part 2 Definitions, Models, and Perspectives
Part 3 Decoding Messages: Listening and Perception
Part 4 Encoding Messages: Spoken Language
Part 5 Encoding Messages: Nonverbal Communication
Part 6 Interpersonal Communication
Part 7 Group Communication
Part 8 Organizational Communication
Part 9 Public Communication
Part 10 Perparing and Presenting Public Speeches
Part 11 Communication and the Media
Part 12 Intercultural Communication
Part 13 Methods of Discovery