In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values Driven Approach addresses how to build ethical, productive relationships with strategic constituencies. This book provides an introduction to the dynamic, growing, and honorable profession of public relations as it relates to a broader social context. Grounded in public relations theory and traditions, Public Relations: A Values Driven Approach appeals to readers through lively anecdotes, an informal writing style, and a very reasonable price. Each chapter helps the reader understand how public relations activities reflect and affect an organization's core values.
Part 1 Foundations of Group and Team communication
Chapter 1 Introducing Group and Team Principles and Practices
Chapter 2 Small Group Communication Theory
Chapter 3 Group Formation
Part 2 Managing Group and Team Relationships
Chapter 4 Preparing to Collaborate
Chapter 5 Relating to Others in Groups and Teams
Chapter 6 Improving Group Climate
Chapter 7 Enhancing Group and Team Communication Skills
Chapter 8 Managing Conflict
Part 3 Managing Group and Team Tasks
Chapter 9 Leadership
Chapter 10 Making Decisions and Solving Problems
Chapter 11 Using Problem-Solving Techniques
Chapter 12 Enhancing Creativity in Groups and Teams