Now in its Seventh Edition, Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. This text, which has been used at more than 450 colleges and universities during its life, offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. Using a text-workbook format, it introduces and explains the major forms of media writing-inverted pyramid and other story structures for print, emerging forms for the Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations. The basic and practical approach of Writing for the Mass Media makes it an excellent text for an introductory writing course.
Chapter One Sit Down and Write
Chapter Two Basic Tools of Writing
Chapter Three Style and the Stylebook
Chapter Four Writing in the Media Environment
Chapter Five Basic News Writing I : Inverted Pyramid Leads, and Writing Conventions
Chapter Six Basic News Writing II : Types of Stories, Editing, and Feature Writing
Chapter Seven Writing for the Web I : The Fundamentals
Chapter Eight Writing for the Web II : The Potential for Journalism
Chapter Nine Writing for Broadcast
Chapter Ten Writing Advertising Copy
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