Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues. This book covers the on going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.
Part 1 The Mass Media
- Mass Media Literacy
- Media Technology
- Media Economics
, etc.
Part 2 Mass Messages
- News
- Entertainment
- Public Relations
, etc.
Part 3 Mass Media Issues
- Mass Media Effects
- Media and Democracy
- Mass Media Globalization