รูปภาพสินค้า รหัส9780205705894
9780205705894
This is a special international edition of an established title widely by colleges and universities throughout the world.
ผู้เขียนSteven A. Beebe, Susan J. Beebe, Diana K. Ivy

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รหัสสินค้า: 9780205705894
จำนวน: 512 หน้า
ขนาดรูปเล่ม: 220 x 271 x 18 มม.
น้ำหนัก: 1070 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: Pearson Education, Inc. 
พิมพ์ครั้งล่าสุด:ครั้งที่ 4 เดือน -- ปี 2010
:: เนื้อหาโดยสังเขป
Communication helps students see the relationships among the concepts, skills, theories, and contexts of communication by anchoring the content around five fundamental communication principles.Written by experienced and highly regarded textbook authors and teachers, Communication: Principles for a Lifetime provides students with all the theory and skills necessary in the introductory course-in a manner that helps them apply what they've learned throughout their lives. Understanding that the challenge in any basic communication course is teaching students the myriad of skills, principles, and theories without overwhelming them, Beebe, Beebe, and Ivy emphasize five key principles of communication throughout their book:

- Be aware of your communication with yourself and others.
- Effectively use and interpret verbal messages.
- Listen and respond thoughtfully to others.
- Appropriately adapt messages to others.

Providing both comprehensive and cutting-edge content about communication organized around these five themes, Beebe, Beebe, and Ivy cover all of the topics expected in the basic course in a manner that will help both instructors and their students organize the range of material.


:: สารบัญ
Unit I Principles of Communication
Unit II Interpersonal Communication
Unit III Communicating in Groups and Teams
Unit IV Presentational Speaking