This text conveys the excitement of research methodology through a lively, conversational style. Students are introduced to the research process through interactive and accessible, student-focused features, and critical thinking activities that are integrated throughout the text. The examples of student research that appear in each chapter increase relevance of the topics at hand and heighten student interest.
Chapter 1 Psychological Research and the Research Methods Course
Chapter 2 Developing a Good Research Idea and Conducting an Ethical Project
Chapter 3 Qualitative Research Methods
Chapter 4 Nonexperimental Methods: Descriptive Methods, Correlational Studies, Ex Post Facto Studies, Surveys and
Questionnaires, Sampling, and Basic Research Strategies
Chapter 5 Using the Scientific Method in Psychology
Chapter 6 Conducting a Good Experiment I: Variables and Control
Chapter 7 Conducting a Good Experiment II: Final Considerations, Unanticipated Influnences, and Cross-Cultural Issue
Chapter 8 Internal and External Validity
Chapter 9 Using Statistics to Answer Questions
Chapter 10 Designing, Conducting, Analyzing, and Interpreting Experiments with Two Groups
, etc.