รูปภาพสินค้า รหัส9780205524754
9780205524754
-
ผู้เขียนCheryl Hamilton, Bonnie Creel

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ราคาปก 3,550.00 บาท
ราคาสุทธิ 3,550.00 บาท
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รายละเอียดหนังสือ
รหัสสินค้า: 9780205524754
จำนวน: 496 หน้า
ขนาดรูปเล่ม: 205 x 254 x 15 มม.
น้ำหนัก: 820 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: Allyn & Bacon, Inc. 
:: เนื้อหาโดยสังเขป
This book focuses on the key communication competencies recommended by the National Communication Association. Introduced at the beginning of each chapter and integrated throughout the book, these learning outcomes help focus readers as they study the theory and skills needed to become better, more effective communicators. Well written with interesting examples and a vibrant and engaging design, the book covers all the expected topics in an introductory course with a special appendix on interviewing.

Each chapter begins with scenarios to which a reader can relate and then solve as they learn about the concepts discussed in each chapter. A concentrated focus on careers in communication, highlighted in a two page spread near the end of each chapter, brings home the relevance of communication within the real world and helps the reader learn more about how studying communication can help them throughout their lives. Additional emphasis on topics such as ethics, culture, gender, and technology can be found throughout the book.
:: สารบัญ
Unit 1 Building Communication Foundations
1. Getting Started in Communication
2. Using Perception to Understand Self and Others
3. Listening
4. Verbal Communication
5. Nonverbal Communication

Unit 2 Interpersonal and Small Group Communication
6. Building Interpersonal Relationships
7. Developing and Managing Interpersonal Ralationships and Conflicts
8. Communicating in Problem Solving Groups
9. Becoming Effective Group Members and Leaders

Unit 3 Public Speaking
10. Public Speaking: Getting Started
11. Selecting a Topic and Gathering Supporting Materials
12. Informative Speaking
13. Adding Visuals and Practicing Your Presentation
14. Persuasive Speaking