Writing for the Mass Media remains one of the clearest and most effective introductions to media writing available. This book offers clear writing, simple organization, abundant exercises, and precise examples that give you information about media writing and opportunities to develop your skills as a professional writer. With a focus on a converged style of media writing, and converting that style into real work, this eighth edition maintains its classic and effective text workbook format while staying ahead of the curve and preparing professionals for their future careers.
Chapter 1 Sit Down and Write
Chapter 2 Basic Tools of Writing
Chapter 3 Style and the Stylebook
Chapter 4 Writing in the Media Environment
Chapter 5 Reporting with Text
Chapter 6 Reporting with Images
Chapter 7 Writing for Print Journalism
Chapter 8 Reporting with Audio and Video
Chapter 9 Writing for Broadcast Journalism
Chapter 10 Writing for Web Journalism
Chapter 11 Writing Advertising Copy
Chapter 12 Writing for Public Relations
Chapter 13 The Writer and the Law
Chapter 14 Getting a Job in the Mass Media