Working with real cases, students will put themselves in the shoes of the talented executives who run ten successful international and American companies. Students learn to communicate in a business setting, gain insight into business practices and priorities, develop cultural awareness, and get a feel for the excitement and challenge of working in today's global business world.
Making Business Decisions has ten chapters that feature
- Authentic business materials, including photos, charts and press articles;
- Interviews with executives-an audiotape and tape script is included;
- Contextualized vocabulary exercises with idioms and business concepts;
- Negotiation strategies and practice with appropriate language;
- Integrated skill-building activities combining reading and data sharing;
- Business letters, interoffice letters, and proposals;
- Issues of wide interest such as international marketing and trade, the environment, and business ethics.
Unit 1 kentucky Fried Chicken Corporation
Unit 2 Johnson & Johnson Consumer Products, Inc.
Unit 3 Ben & Jerry's Homemade, Inc.
Unit 4 Levi Strauss & Co.
Unit 5 Stew Leonard's Dairy Store
Unit 6 Airbus Industrie and the Boeing Company
Unit 7 Kidselebration, Inc.
Unit 8 Akzo n.v.
Unit 9 Perdue Farms, Inc.
Unit 10 Crosby Valve & Gage Company