รูปภาพสินค้า รหัส9780194422581
9780194422581
Quantitative, Qualitative, and Mixed Methodologies.
ผู้เขียนZoltan Dornyei

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ราคาปก 1,650.00 บาท
ราคาสุทธิ 1,650.00 บาท
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รายละเอียดหนังสือ
รหัสสินค้า: 9780194422581
จำนวน: 336 หน้า
ขนาดรูปเล่ม: 155 x 235 x 19 มม.
น้ำหนัก: 505 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษปอนด์ 
หน่วย: เล่ม 
สำนักพิมพ์: Oxford University Press 
:: เนื้อหาโดยสังเขป
A comprehensive overview of research methodology in applied linguistics which describes the various stages of qualitative and quantitative investigations, from collecting the data to reporting the results. Key features: Practical, hands on focus. Accessible style, even when discussing statistical methods. Integrated coverage of both qualitative and quantitative research. Pioneering discussion of mixed methods research in applied linguistics. Examples of how to report research results.
:: สารบัญ
Part 1 Key issues in research methology
1. Introduction: what is research and how does this book approach it?
2. Qualitative, quantitative, and mixed methods research
3. Quality criteria, research ethics, and other research issues
4. Longitudinal versus cross-sectional research

Part 2 Data collection
5. Quantitative data collection
6. Qualitative data collection
7. Mixed methods research: purpose and design
8. Classroom research

Part 3 Data analysis
9. Quantitative data analysis
10. Qlualitative data analysis
11. Data analysis in mixed methods research

Part 4 Reporting research results
12. Writing a quantitative report
13. Writing qualitative and mixed methods reports

Part 5 Summing up
14. How to choose the appropriate research method