Applied Linguistics, in the Oxford Introductions to Language Study Series, offers a concise introduction to important areas of contemporary language use, including intercultural communication, political and commercial persuasion, the impact of new technologies, the growth of English, language in education and foreign language learning and teaching.
1. Applied linguistics
2. Prescribing and describing: popular and academic views
3. Languages in the contemporary world
4. English Language Teaching (ELT)
5. Language and communication
6. Context and culture
7. Persuasion and poetices; rhetoric and resistance
8. Past, present, and future directions