รูปภาพสินค้า รหัส9780138155810
9780138155810
Pearson International Edition
ผู้เขียนGarry L. Martin, Joseph Pear

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รหัสสินค้า: 9780138155810
จำนวน: 473 หน้า
ขนาดรูปเล่ม: 180 x 233 x 17 มม.
น้ำหนัก: 725 กรัม
เนื้อในพิมพ์: 2 สี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: Prentice Hall 
พิมพ์ครั้งล่าสุด:ครั้งที่ 8 เดือน -- ปี 2009
:: เนื้อหาโดยสังเขป
This book presents a comprehensive, practical presentation of both the principles of behavior modification and guidelines for their application.

Throughout their separate experiences in teaching behavior modification over the past 39 years, both Garry Martin and Joseph Pear’s goals have remained the same: to teach people about the principles of behavior modification and how to apply them effectively to their everyday concerns — from helping children learn life’s necessary skills to solving some of their own personal behavior problems. Through eight editions their text has remained successful and effective because it addresses the needs of two central audiences: college and university students taking courses in behavior modification and its related areas; and students or practitioners of various helping professions (such as clinical psychology, counseling, medicine, etc.) who are concerned directly with enhancing various forms of behavioral development. Assuming no prior knowledge of behavior modification or psychology, this text facilitates understanding of the principles of behavior modification and helps readers to successfully implement behavior modification programs.
:: สารบัญ
Part 1 The Behavior Modification Approach
Part 2 Basic Behavioral Principles and Procedures
Part 3 Some Preliminary Considerations for Effective Programming Strategies
Part 4 Dealing with Data
Part 5 Putting it All Together
Part 6 A Historical Perspective and Ethical Issues

Glossary
References
Author Index
Subject Index