For undergraduate and graduate courses in strategy. A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management: Concepts captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.
The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing students with updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.
Part 1 : Overview of Strategic Management
Part 2 : Strategy Formulation
Part 3 : Strategy Implementation
Part 4 : Strategy Evaluation
Part 5 : Key Strategic- Management Topics
Part 6 : Strategic-Management Case Analysis