This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks-all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT.
Part 1 Introduction to E-Commerce and E-Marketplaces
Part 2 Internet Consumer Retailing
Part 3 Business-to-Business E-Commerce
Part 4 Other EC Models and Applications
Part 5 EC Support Services
Part 6 EC Strategy and Implementation
Online Part 7 Auctions and Application Development