For Introduction to Business courses This #1 brief Introduction to Business text continues to provide a solid foundation of the essential topics a beginning business student needs to understand. The 7th edition was revised with updated content, a modern design, and engaging media for today's students. Media can be found in myBIZlab, an online system which provides students with extensive online resources, assessment, and actual interaction with business topics.
Part 1: The Contemporary Business World
Part 2: The Business of Managing
Part 3: People in Organizations
Part 4: Principles of Marketing
Part 5: Managing Information
Part 6: Financial Issues