รูปภาพสินค้า รหัส9780136076223
9780136076223
-
ผู้เขียนRichard W. Malott

ส่วนลด 0 %
ราคาปก 940.00 บาท
ราคาสุทธิ 940.00 บาท
Bookmark and Share
รายละเอียดหนังสือ
รหัสสินค้า: 9780136076223
จำนวน: 504 หน้า
ขนาดรูปเล่ม: 212 x 276 x 17 มม.
น้ำหนัก: 1015 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษปอนด์ 
หน่วย: เล่ม 
สำนักพิมพ์: PEARSON Prentice Hall 
พิมพ์ครั้งล่าสุด:ครั้งที่ 6 เดือน -- ปี 2009
:: เนื้อหาโดยสังเขป
For undergraduate/graduate courses in Behavior Modification, Behavior Therapy, and Behavior Management. This text offers a solid introduction to the principles of behavior using a clear, interesting, entertaining style with many case studies and everyday examples while maintaining a high level of intellectual rigor and addressing fundamental concepts. Since writing the first edition of Principles of Behavior the authors have sought to address a unique need of the students in their behavior modification classes: levels of student ability, experience, and exposure to the topics addressed in these courses often varied greatly. From freshman undergradute courses straight through graduate level research, there was a need for a text that was flexible yet rigorous enough to appeal to both the novice and advanced student.

Here, the authors have been able to do just that. Princibles of Behavior offers a solid introduction to the principles of behavior using a clear, interesting, entertaining style with many case studies and everyday examples while maintaining a high level of intellectual rigor and addressing fundamental concepts.
:: สารบัญ
Part 1: Basic Behavioral Contingencies
Part 2: Motivation
Part 3: Stimulus Control
Part 4: Complex Behavioral Contingencies
Part 5: Respondent Conditioning
Part 6: Complex Human Behavior
Part 7: Stability Across Time and Space
Part 8: Research Methods
Part 9: Jobs and Grad School