This best-selling text is fully updated and streamlined for this edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers.
Part I The Hospitality Industry and Tourism
Part II Lodging
Part III Restaurants, Managed Services, and Beverages
Part IV Recreation, Theme Parks, Clubs, and Gaming Entertainment
Part V Assemblies and Event Management
Part VI Operational Areas of the Hospitality Industry