รูปภาพสินค้า รหัส9780135025536
9780135025536
-
ผู้เขียนNeil J. Salkind

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รหัสสินค้า: 9780135025536
จำนวน: 336 หน้า
ขนาดรูปเล่ม: 216 x 274 x 11 มม.
น้ำหนัก: 695 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษปอนด์ 
หน่วย: เล่ม 
สำนักพิมพ์: Pearson Education, Inc. 
พิมพ์ครั้งล่าสุด:ครั้งที่ 7 เดือน -- ปี 2009
:: เนื้อหาโดยสังเขป
The 7th edition of Exploring Research provides an introduction to research methods in a friendly, approachable writing style. It explores the use of electronic sources (the Internet) as a means to enhance research skills; it includes discussions about scientific methods; and it incorporates the most common types of research models in the social and behavioral sciences, including qualitative methods. It provides coverage of the research process, problem selection, sampling and generalizability; a discussion of the measurement process provides a comprehensive resource for those seeking to further their research skills. It also describes how to collect and analyze data, and provides thorough instruction on how to prepare and write a research proposal and manuscript.
:: สารบัญ
Chapter 1 The Role and Importance of Research
Chapter 2 The Research Process : Coming to Terms
Chapter 3A Selecting a Problem and Reviewing the Research
Chapter 3B Ethics : The Basic Principles
Chapter 4 Sampling and Generalizability
Chapter 5 Measurement, Reliability, and Validity
Chapter 6 Methods of Measuring Behavior
Chapter 7 Data Collection and Descriptive Statistics
Chapter 8 Introducing Inferential Statistics
Chapter 9 Nonexperimental Research : Descriptive and Correlational Methods
Chapter 10 Nonexperimental Research : Qualitative Methods
,etc.