This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive.
Features
- For undergraduate and graduate strategy courses.
- This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive.
- Strategy and Performance
Modern cases and studies are integrated throughout the text with the executive in mind to encourage higher level analysis and discussion of real-world scenarios. The studies covered include:Good to Great: Why Some Companies Make the Leap…and Others Don't, by Jim Collins - Focuses on what good companies can do to become truly great. What Really Works: The 4+2 Formula for Sustained Business Success, by Joyce, Nohria, and Roberson in association with McKinsey & Co. - A groundbreaking, five-year study aimed at identifying the must-have management practices that truly produce superior results.
Chapter 1 What Is Strategy?
Chapter 2 Strategy and Performance
Chapter 3 Analyzing the External Strategic Environment
Chapter 4 Analyzing an Industry
Chapter 5 Analyzing an Organization's Strategic Resource Base
Chapter 6 Formulating Business Unit Strategy
Chapter 7 Business Unit Strategy : Contexts and Special Dimensions
Chapter 8 Global Strategy Formulation
Chapter 9 Corporate Strategy : Shaping the Portfolio
Chapter 10 Corporate Strategy : Managing the Portfolio