The social media content that students and their future employers need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.
Section 1 Foundations of Social Media Marketing
Chapter 1 The Horizontal Revolution
Chapter 2 Strategic Planning with Social Media
Chapter 3 Social Consumers
Chapter 4 Digital Communities
Section 2 The Four Zones of Social Media
Chapter 5 Social Community
Chapter 6 Social Publishing
Chapter 7 Social Entertainment
Chapter 8 Social Commerce
Section 3 Measuring the Impact of Social Media
Chapter 9 Social Media for consumer Insights
Chapter10 Social Media Metrics