Strategic Management in Action presents current strategic management theories and practice in an engaging and easy to read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing readers with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action.
Chapter 1 Introducing the Concepts
Chapter 2 The Context of Managing Strategically
Chapter 3 Assessing Opportunities and Threats: Doing an External Analysis
Chapter 4 Assessing Strengths and Weaknesses: Doing an Internal Analysis
Chapter 5 Functional and Competitive Strategies
Chapter 6 Corporate Strategies
Chapter 7 International Strategies
- Module Special Topics in Strategy
- Appendix 1 How to Do a Comprehensive Case Analysis
- Appendix 2 Sample Case Analysis
- Appendix 3 Comprehensive Cases for Analysis