รูปภาพสินค้า รหัส9780132993074
9780132993074
-
ผู้เขียนJohn R. Walker

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รหัสสินค้า: 9780132993074
จำนวน: 608 หน้า
ขนาดรูปเล่ม: 201 x 254 x 20 มม.
น้ำหนัก: 1200 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: Prentice Hall 
พิมพ์ครั้งล่าสุด:ครั้งที่ 6 เดือน -- ปี 2013
:: เนื้อหาโดยสังเขป
The Sixth Edition of Introduction to Hospitality focuses on hospitality operations while offering a broad, comprehensive foundation of current knowledge about the world's largest industry. Throughout, author John R. Walker invites students to share this industry's unique enthusiasm and passion. The text is organized into five sections: the hospitality industry and tourism; lodging; restaurants, managed services, and beverages; recreation, theme parks, clubs, and gaming entertainment; and assemblies and event management.

Each section includes insight from industry professionals, contains up to date information on career opportunities, and includes many examples illuminating current industry trends and realities. Extensively revised and updated, this edition contains new photos, new page layouts, and new coverage on topics ranging from sustainability to globalization.
:: สารบัญ
Part 1 Introducing Hospitality and Lodging
Chapter 1 Introducing Hospitality
Chapter 2 The Hotel Business
Chapter 3 Rooms Division Operations
Chapter 4 Food and Beverage Operations

Part 2 Beverages, Restaurants, and Managed Services
Chapter 5 Beverages
Chapter 6 The Restaurant Business
Chapter 7 Restaurant Operations
Chapter 8 Managed Services

Part 3 Tourism, Recreation, Attractions, Clubs, and Gaming
Chapter 9 Tourism
Chapter 10 Recreation, Attractions, and Clubs
Chapter 11 Gaming Entertainment

Part 4 Assemblies, Events, Attractions, Leadership, and Management
Chapter 12 Meetings, Conventions, and Expositions
Chapter 13 Special Events
Chapter 14 Leadership and Management