รูปภาพสินค้า รหัส9780132980630
9780132980630
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ผู้เขียนJames S. O'Rourke, IV

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รายละเอียดหนังสือ
รหัสสินค้า: 9780132980630
จำนวน: 432 หน้า
ขนาดรูปเล่ม: 187 x 230 x 12 มม.
น้ำหนัก: 585 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: Prentice Hall 
พิมพ์ครั้งล่าสุด:ครั้งที่ 5 เดือน -- ปี 2013
:: เนื้อหาโดยสังเขป
This book will focus on the processes involved in management communication and concentrate on ways in which business students and entry level managers can become more effective by becoming more knowledgeable and skilled as communicators.

The second premise on which this book is based is also simple: Writing, speaking, listening, and other communication behaviors are the end products of a process that begins with critical thinking. It is this process that managers are called on to employ every day in the workplace to earn a living. The basic task of a manager, day in and day out, is to solve managerial problems. The basic tools at a manager’s disposal are mostly rhetorical.

Management Communication supports learning objectives that are strategic in nature, evolving as the workplace changes to meet the demands of a global economy that is changing at a ferocious pace. What you will find in these pages assumes certain basic competencies in communication, but encourages growth and development as you encounter the responsibilities and opportunities of mid-level and higher management, whether in your own business or in large and complex, publicly traded organization.
:: สารบัญ
Chapter 1 Management Communication in Transition
Chapter 2 Communication and Strategy
Chapter 3 Communication Ethics
Chapter 4 Speaking
Chapter 5 Writing
Chapter 6 Persuasion
Chapter 7 Technology
Chapter 8 Listening and Feedback
Chapter 9 Nonverbal Communication
Chapter 10 Intercultural Communication
Chapter 11 Managing Conflict
Chapter 12 Business Meeting That Work
Chapter 13 Dealing with the News Media