รูปภาพสินค้า รหัส9780132815819
9780132815819
This market-leading textbook continues to examine the latest technologies and applications, and explores their impact on managerial decision making...
ผู้เขียนJane P. Laudon, Kenneth C. Laudon

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รายละเอียดหนังสือ
รหัสสินค้า: 9780132815819
จำนวน: 640 หน้า
ขนาดรูปเล่ม: 216 x 274 x 19 มม.
น้ำหนัก: 1175 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: Pearson Education Limited 
พิมพ์ครั้งล่าสุด:ครั้งที่ 12 เดือน -- ปี 2011
:: เนื้อหาโดยสังเขป
We wrote this book for business school students who want an in depth look at how today’s business firms use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving operational excellence, developing new products and services, improving decision making, and achieving competitive advantage. Students will find here the most up to date and comprehensive overview of information systems used by business firms today.

When interviewing potential employees, business firms often look for new hires who know how to use information systems and technologies for achieving bottom line business results. Regardless of whether a student is an accounting, finance, management, operations management, marketing, or information systems major, the knowledge and information found in this book will be valuable throughout a business career.
:: สารบัญ
Part One : Organizations, Management, and the Networked Enterprise
Part Two : Information Technology Infrastructure
Part Three : Key System Applications for the Digital Age
Part Four : Building and Managing Systems

- Referennces
- Glossary
- Photo and Screen Shot Credits
- Indexes