An introduction to business text can be complete without being complex and overwhelming--and this text proves it! Business in Action is uniquely positioned to help today's readers become tomorrow's focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect. The fifth edition takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work by integrating print and online media in unprecedented ways, keeping the course relevant and current.
Part 1 Setting the Stage : The Business of Business
Part 2 Building the Framework : Business Ownership and Entrepreneurship
Part 3 Guiding the Enterprise : Leadership, Organization, and Operations
Part 4 Supporting the Workforce : Motivation and Human Resources
Part 5 Satisfying the Customer : Marketing, Sales, and Customer Support
Part 6 Managing the Money : Accounting and Financial Resources