For courses in Graduate Strategic Management.
Explore the most up-to-date research in the field of strategic management.
Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.
The fourth edition has been thoroughly updated to include the latest research in the field.
New to this Edition
Updated! Stay on the cutting-edge of information: Updated Examples. This text is full of examples from Fortune, BusinessWeek, and the Wall Street Journal, most of which have been updated or changed entirely in the fourth edition. Examples include:
The example in Chapter 1 that discusses Anheuser-Busch's classic mission statement has been updated to reflect this firm's new ownership structure and global objectives.
Chapter 5 uses resource-based logic to describe Google's overwhelming success in recent years, and also uses this same logic to analyze whether or not Google's level of performance is likely to last.
- Part I: The Logic of Strategic Analysis
- Part II: Business Strategies
- Part III: Corporate Strategies