For undergraduate and graduate marketing strategy courses. A comprehensive, practice driven approach to developing decision making skills in marketing. Decision making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. The twelfth edition of Strategic Marketing Problems: Cases and Comments includes new cases, updated material and a new chapter on Global Marketing.
1. Foundations of strategic marketing management
2. Finanical aspects of marketing management
3. Marketing decision making and case analysis
4. Opportunity analysis, market segmentation, and market targeting
5. Product and service strategy and brand management
6. Integrated marketing communication strategy and management
7. Marketing channel strategy and management
8. Pricing strategy and management
9. Marketing strategy reformulation: the control process
10. Global marketing strategy