รูปภาพสินค้า รหัส9780132464581
9780132464581
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ผู้เขียนJohn V. Thill, Courtland L. Bovee

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รหัสสินค้า: 9780132464581
จำนวน: 617 หน้า
ขนาดรูปเล่ม: 220 x 276 x 23 มม.
น้ำหนัก: 1375 กรัม
เนื้อในพิมพ์: คละสี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษปอนด์ 
หน่วย: เล่ม 
สำนักพิมพ์: Prentice Hall 
พิมพ์ครั้งล่าสุด:ครั้งที่ 10 เดือน -- ปี 2010
:: เนื้อหาโดยสังเขป
For Business Communication courses. This is a Pearson Global Edition. The Pearson editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. Real-world training for the business world of today and tomorrow. The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don't reflect their copyright year, training students in practices from the last decade.

Bovee/Thill provides real-world training for the business world of today and tomorrow. Updated with a more interactive and conversational model called Business Communication 2.0, this edition introduces students to a vitally important way of thinking about communication, instructing them in the professional use of blogs, instant messages, wikis, twittering and other social media tools.
:: สารบัญ
Part 1 Understanding the Foundations of Business Communication
Part 2 Applying the Three-Step Writing Process
Part 3 Crafting Brief Messages
Part 4 Supporting Messages with Quality Information
Part 5 Planning, Writing, and completing Reports and Proposals
Part 6 Designing and delivering Oral and Online Presentations
Part 7 Writing Employment Messages and Interviewing for Jobs