THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people...
Part 1 Understanding the Hospitality and Tourism Marketing Process
Part 2 Development Hospitality and Tourism Marketing Opportunities and Strategies
Part 3 Developing the Hospitality and Tourism Marketing Mix
Part 4 Managing Hospitality and Tourism Marketing