For courses in strategy and strategic management. Core strategic management concepts without the excess. Just the essentials-Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis. The third edition continues to be integrated around the highly successful VRIO framework while incorporating an entire chapter devoted to international management.
Part 1: The Tools of Strategic Analysis
Chapter 1 What Is Strategy and the Strategic Management Process?
Chapter 2 Evaluating a Firm's External Environment
Chapter 3 Evaluating a Firm's Internal Capabilities
Part 2: Business-Level Strategies
Chapter 4 Cost Leadership
Chapter 5 Product Differentiation
Part 3: Corporate Strategies
Chapter 6 Vertical Integration
Chapter 7 Corporate Diversification
Chapter 8 Organizing to Implement Corporate Diversification
Chapter 9 Strategic Alliances
Chapter10 mergers and Acquisitions
Chapter11 International Strategies