Collins is the only Introduction to Business book to teach students the topics of business through an in-depth study of a single company--Nike.
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Collins is the only Introduction to Business book to teach students the topics of business through an in-depth study of a single company--Nike. How do you show your students the relationships between what they are learning in the classroom and what happens in the real business world? What happens when your students don't see the connections between the theory they are learning in the classroom and what is happening in the real business world?
Integrated Nike Case Study: An online case study based on extensive research and executive interviews (www.exploringbusinessonline.com) immerses students in all aspects of Nike. It consists of 26 individual case notes, linked to specific chapter content, exploring all aspects of business through the example of Nike. These case notes are located online. allowing updates to be made every semester, so students are always learning about what is happening at Nike now, not what happened a year ago.
To complement the case notes there are 4 streaming videos featuring key Nike executives discussing Nike's history, corporate responsibility challenges and initiatives, product innovation programs, and entrance into the soccer shoe market. The videos are found at www.exploringbusinessonline.com. A Nike related memo writing assignment accompanies each chapter, reinforcing the concepts the students have learned and asking them to explore how these topics are addressed at Nike. Nike Questions are located in each chapter and are multi-part questions covering one of the case notes in the chapter. The questions allow students to think further about the information presented to them in the Nike case notes. Additional tests in the Test Item File also cover this information.
Author Karen Collins has been developing, teaching, and coordinating the Introduction to Business course built around this integrated Nike case for many years. She has developed extensive teaching notes and materials for the team of instructors who teach this course, and these notes and materials are provided in the extensive Instructor's Manual.
Chapter 1 The Foundations of Business
Chapter 2 The Challenges of Starting a Business
Chapter 3 Business Ethics and Social Responsibility
Chapter 4 Managing for Business Success
Chapter 5 Recruiting, Motivating, and Keeping Quality Employees
Chapter 6 Developing and Producing Goods and Services
Chapter 7 Marketing: Providing Value to Customers
Chapter 8 Business in a Global Environment
Chapter 9 The Role of Accounting in Business
Chapter 10 Managing Financial Resources
...etc...